GymMaster vs ClubReady: Which Gym Software is Right for You?

GymMaster and ClubReady are both established players in gym management software. While they share core functionality, their approaches and strengths differ significantly. Here's what you need to know to make the right choice.

Company Background

GymMaster is a New Zealand-based company that's been serving gyms since 1994. They focus on 24/7 gym operations with strong access control and self-service capabilities.

ClubReady is US-based and specializes in full-service gyms and franchise operations with emphasis on membership sales and CRM.

Core Differences

GymMaster Strengths

• 24/7 access control focus
• Kiosk and self-service operations
• International gym support
• Affordable pricing tiers
• Long-standing industry presence

ClubReady Strengths

• Comprehensive CRM and sales tools
• Franchise and multi-club management
• Complex billing scenarios
• API-first integration approach
• US market focus

Feature Comparison

Access Control

GymMaster:

• Industry-leading access control
• Door and turnstile integration
• 24/7 unmanned facility support
• Facial recognition options
• Alarm system integration

ClubReady:

• Standard access control
• Check-in systems
• Member photo verification
• Less focus on unmanned access

Winner: GymMaster for 24/7 unstaffed gyms.

Membership Management

GymMaster:

• Standard membership options
• Recurring billing
• Visit tracking and limits
• Good for straightforward models

ClubReady:

• Advanced membership tiers
• Family and corporate accounts
• Complex billing and proration
• Upgrade/downgrade workflows

Winner: ClubReady for complex membership structures.

CRM & Lead Management

GymMaster:

• Basic prospect tracking
• Lead capture forms
• Simple follow-up reminders
• Good enough for smaller operations

ClubReady:

• Full-featured CRM
• Sales pipeline management
• Team assignment and tracking
• Automated workflows
• Excellent API for third-party tools

Winner: ClubReady for serious lead conversion.

Point of Sale

GymMaster:

• Integrated retail POS
• Inventory management
• Drink and snack sales
• Self-service kiosk support

ClubReady:

• Basic retail capabilities
• Focus on membership sales
• Less retail emphasis

Winner: GymMaster for gyms with retail operations.

Reporting

GymMaster:

• Solid standard reports
• Visit and usage analytics
• Revenue tracking
• Member behavior insights

ClubReady:

• Comprehensive reporting suite
• Multi-location rollups
• Custom report building
• Executive dashboards

Winner: ClubReady for enterprise reporting needs.

Pricing Comparison

GymMaster

• Transparent tiered pricing
• Starts around $99/month
• Scales with member count
• No long-term contracts required

ClubReady

• Custom enterprise pricing
• Generally higher starting point
• Includes premium features
• Annual commitments common

Winner: GymMaster for budget-conscious operators.

Ideal Use Cases

Choose GymMaster If:

• You run a 24/7 access gym
• Unmanned hours are part of your model
• Access control is a top priority
• You sell retail products (drinks, gear)
• Budget is a primary concern
• You want simple, proven software

Choose ClubReady If:

• You have complex membership offerings
• Sales and lead conversion are priorities
• You're a franchise or multi-location
• You need enterprise-level CRM
• US-based support matters
• You value API flexibility

For ClubReady Users: The Lead Response Challenge

If you're already using ClubReady (or planning to), you have access to powerful CRM and lead tracking tools. But there's a gap most gyms struggle with: speed of response.

ClubReady captures every lead. But when that lead comes in at 9 PM on a Saturday, who's responding? Research shows leads contacted within 5 minutes convert at 9x higher rates—but most gyms take hours or days.

ClubReady Companion exists to solve this specific problem. We're a third-party tool that integrates with your ClubReady account to provide:

• Instant AI-powered responses to every lead, 24/7
• Personalized, conversational messages (not robotic autoresponders)
• Automatic appointment booking
• Seamless handoff to your team with full context

We don't replace ClubReady—we complement it. Think of us as the instant-response layer that ClubReady users have been missing.